For the 2017 event, a social media campaign was launched on Monday 2nd October and ran until Friday 6th October. A variety of images was designed with facts about Gandhi, quotes and questions that the audience could engage with. Facebook, Twitter and Instagram were used to ensure a wide spread, and a targeted audience was addressed. Through the campaign Borderless Gandhi team members interacted with an audience from South America, Europe and Australia, ensuring a wider reach compared to a local event.